The art and science of building relationships to acquire and retain profitable customers
The high cost of customer acquisition is well documented – and most businesses are desperately striving to retain the customers that they have invested so much to acquire. As a result, loyalty programs have proliferated rapidly and, according to most sources, membership in U.S. loyalty programs has now surpassed 1 billion consumers.
We provide a unique perspective on loyalty marketing, one that is well-informed regarding the nuances of the payments industry, fundamentals of marketing, consumer trends, and significant developments in Internet and mobile marketing channels. There is no "cookie cutter" approach to a successful customer loyalty marketing program – and therefore it is our objective to provide guidance and insight for our clients to help them decide wisely how best to build profitable customer relationships.
Our loyalty clients include merchants in various industries, financial institutions, and providers of loyalty marketing services. In all cases, financial modeling and the ‘business case for loyalty’ is an important consideration in our work. We provide assistance in the areas of:
- Designing Enterprise-Wide Loyalty Programs
- Financial Modeling and Scenario Planning
- Building Partner Strategies for Loyalty Programs
- Understanding Drivers of Customer Loyalty